- Travel Hotline: Travel planning app for hotels, cars, excursions, and flights.
- Pardna: Social fintech app for borrowing and saving with friends.
- Find My Facilities: UK-wide sports discovery app connecting users to nearby facilities.
FRACTIONAL CTO · FOCUSED AI PRODUCTS
Fractional CTO for Founders Shipping Focused AI Products
Ship an AI product that nails one painful problem instead of burning months on the wrong build.
I help founders strip ideas down, add AI where it actually helps users, and launch apps that look serious to users and investors.
- 50+ apps shipped
- CTO-style leadership from real startup work
- Hands-on with AI products, not pitch decks
- Few clients, deep attention
Who I Work With
You Might Be A Fit If...
- You know your niche and want software plus AI that proves it
- You care how the product feels, not just that it exists
- You want a senior tech brain beside you, not an order-taking coder
- You like steady updates and straight answers when trade-offs show up
Not The Right Fit
Probably Not A Fit If...
- You want the cheapest possible throwaway build
- The idea tries to do everything at once with no clear pain point
- You only want to pay in equity or change direction every week with no plan
- You just want “build these screens” with zero product thinking
Proof
Products We Have Delivered
Real apps shipped for founders and teams. Plenty of AI mixed in where it actually helps users trust the product.
- Plugged: Social networking app connecting professionals in creative industries.
- My Tutor AI: AI learning app adapting to each student and learning style.
- Applatch Kids: Parental control app with screen-time limits and quiz-based locking.
- ASpire: Job-matching app with swipe discovery and video interviews.
- My Social Housing: Digital housing access app supporting vulnerable individuals.
- Heavy Influence: Multi-platform social media upload tool for publishing one video across multiple channels quickly.
Client Reviews
What Founders Say
People who wanted clear plans, steady delivery, and quality without chasing a dev team every day.
★★★★★
“Working with Dee on Pardna has been a game-changer. We have worked together for over 3 years because quality stays high and releases stay consistent. The project always feels in safe hands.”
Paul Henriques
Pardna
★★★★★
“Dee helped turn our idea into a real product with clear planning and dependable delivery. That confidence helped us raise £250k in our first funding round.”
Priscilla Mazava
My Rent Rewards
★★★★★
“I have worked with Dee for 5 years across multiple products and he always delivers. He built both our web platform and mobile app, and the quality has been excellent throughout.”
Marcel Fuele
Prime Market Terminal
More Reviews
Who You Will Work With
15 Years Shipping Products, Acting Like Your CTO
UK-based. I mix CTO-level judgment with real coding and shipping so your AI idea turns into something tight users trust from day one.
50+ apps shipped, teams I backed raised north of £2m combined, and I only take work where quality actually protects how you look to users and backers.
- Developer of the Year nominee 2025
- Funded startups trust me when UX cannot look amateur
- Focused launches in about four weeks once scope is clear
AWARDS AND RECOGNITIONS
Awards from work with founders on serious products
App of the Year
At London BTA Awards, I built 2 of the top 10 apps in the App of the Year category.
Developer of the Year
Nominated as Developer of the Year at the 2025 London BTA Awards.
Housing Innovation Recognition
My Rent Rewards app nominated for Innovation of the Year at the 24 Housing Awards.
What I Do
Beyond Just Building Screens
Every move aims at the same thing: a focused AI product people get right away, trust enough to use, and are willing to pay for without extra fluff.
Cut the idea down to size
We lock onto one real problem first. Then we agree on the smallest version worth shipping so you do not waste a year building the wrong stuff.
Problem · Scope · UX that feels legit
Plan the app and the AI parts
Sketch flows, decide where AI actually helps, and line up what to build in what order so it feels trustworthy, not gimmicky.
UX · AI where it helps · Simple roadmap
Build it right on mobile
Ship fast but keep quality. Users should trust the app in week one, not wonder if it is a side project.
Mobile UX · Onboarding · Room to grow later
Launch and keep going
Get ready for real users, listen to feedback, fix what matters, and stay helpful after launch.
Go-live · Feedback · Support after release
Why Founders Hire Here
Steady Work. Clear Thinking. Quality That Shows.
Not Random Freelancers
You work with one person who thinks product, AI, mobile UX, and what founders stress about day to day, not a generic offshore bench.
Demo Ready For Investors
Scope and UX choices stay aimed at looking legit when you show the deck live.
Regular Pace, Less Drama
You hear what is happening, milestones stay honest, and the polish piles up week to week.
Investment
Every project is different. Two apps never need the same screens, backends, integrations, or AI pieces. To give you pricing that means something, I need to know what you are actually planning to build, how soon you want it live, and how polished it needs to feel out of the gate.
Most founders want to pay for shipping something real, not paying by the hour just to talk. What you get quoted ties straight to build scope: working software people can download and use.
That is why there are no public fees on this site. Share enough detail on a call about what you want built, and I send numbers that match that reality instead of a generic bracket that guesses wrong. Book a quick call when you are ready.
How We Work Together
- Get clear. Name the problem, who pays, and the smallest version worth shipping first.
- Plan it. Shape flows, pick AI wins, order features, and agree dates that fit reality.
- Build it. Ship fast but keep quality up so each milestone still feels trustworthy.
- Launch and learn. Prep onboarding, gather feedback, and tweak without tearing down what works.
Numbers Backing This Up
15+
years turning vague ideas into shipped apps
50+
apps launched across different sectors
£2M+
funding raised by teams I supported
“We cut scope hard and it still felt premium. Perfect for our AI pilot.”
“Finally someone asking what to skip instead of padding the estimate.”
“UX looked legit before we got halfway through the investor deck.”
FAQ
How long does a build take?
Usually about four to eight weeks once we agree what is in scope. It can take longer if plugging into other systems gets complicated. You always get milestones up front so dates and scope stay clear.
Do you build iPhone and Android?
Yes. Most founders ship both so users get the same solid experience wherever they are.
Will you sign an NDA?
Yes. Happy to sign before you share anything sensitive.
Do I need designs before we speak?
No. Come with the problem and who it is for. We figure out screens and flow together.
What happens after we launch?
I stick around for fixes, tweaks, and planning what comes next so you are not stuck alone.
My idea feels massive. Now what?
That happens a lot. We carve out one sharp slice you can ship first so you learn fast without boiling the ocean.
What does selective partnerships mean?
I take fewer clients so each one gets real attention. Early chats check fit and scope. If we are wrong for each other, I say so upfront.
How do you handle AI without messing up data?
We spell out what runs where, what hits external APIs, and what stays private. The point is useful AI you can stand behind, not buzzwords that bite you later.
Do you work for equity only?
Almost always no. Paid work keeps timelines honest and scope tight. Equity-only deals rarely work for how fast founders need to move here.
Who owns the code?
That goes in the contract. Usually you own the product IP, you get the repos and keys when we wrap, and nothing is held hostage.
Why are there no prices on the site?
No two builds are the same. Once you outline what you want shipped, platforms involved, and how robust it needs to be, I can quote properly. A quick call covers that faster than one generic price on a website.
Building A Focused AI Product?
Tell me the problem, who uses it, and why you started. I only take a handful of projects at a time. If we fit, you get honest notes on what to build first and what to skip.
Calendar
Talk Through Your Product
Grab a time below. One call usually covers the problem, what to ship first, fees once scope is clear, and whether we click.